About The Simplest Biz

A Real Business. A Different Way Forward.

My name is John Wilker, and I’m the founder of The Simplest Biz.

Before this business, I was just like a lot of people—overworked, overwhelmed, and always feeling like I was trading too much time for too little return.

I spent years working for someone else, tied to a company run by a private family, watching stress and politics eat away at my energy.

And then I found something... well, simpler.

I discovered a business hiding in plain sight: the logistics and pallet industry.

But not the version most people imagine.

No warehouses.

No employees.

No repairing pallets or stacking them in my backyard.

Just smart deal-making and a model built around middleman logistics.

What Is The Simplest Biz?

It’s a training program designed to show people how to build a real-world business that’s offline, low-overhead, and shockingly profitable.

The model is simple:

You connect the companies that have pallets they don’t need with the companies that are desperate to get more.

You don’t touch broken pallets.

You don’t rent storage.

You don’t need a CDL license or a fleet of trucks.

You just need the right strategy—and that’s what The Simplest Biz delivers.

Why I Teach This

After more than 25 years in this business, and after helping students in 14 countries build their own pallet operations, I realized most people aren’t lazy—they’re just overwhelmed with bad information.

They’re told they have to start a side hustle that drains their evenings and weekends…

Or launch an online business that makes them feel like they’re drowning in tech…

Or hustle on social media for pennies.

I created The Simplest Biz to give people a practical, repeatable, and proven path—without the fluff.

 I wanted a business that could be explained on a napkin… and executed in the real world.

This Isn’t Theory. This Is Tangible.

We’ve had students go from frustrated employees to business owners within a matter of weeks.

We’ve had folks who were working warehouse jobs realize:

“Wait… I could be the one running this on my own terms.”

This isn’t a get-rich-quick scheme.

It’s a get-real-now business model.

And whether you’re looking for a side income or a complete life shift, this model puts the control back in your hands.

You Don’t Have to Be Perfect. You Just Have to Be Open.

If you’ve made it this far, maybe something about this resonates.

Maybe you’re tired of the grind.

Maybe you’re just looking for something that actually makes sense.

Whatever the case… slow down, take a look, and see what this is really about.

Because sometimes, the right opportunity only shows up once—but it’s enough to change everything.

 ➡️ Explore the Training

➡️ Check Out the Blog

➡️ Read the FAQs


➡️ See Student Wins